Pinnacle Tourism Marketing Cairns North Queensland

What We Do


The tourism distribution world is ever changing and very dynamic. Pinnacle Tourism Marketing offers your product or property a seamless engagement with a myriad of different distribution channels that are designed to maximise the results to your business.

Here is just a sample of what we can offer you.

Market Representation in the Western Hemisphere Markets of United Kingdom, Continental Europe, The Americas and Canada

Pinnacle Tourism Marketing in any given year undertakes an aggressive sales call schedule to these markets. Our trips to these markets are designed around either peak booking periods or strategic planning periods for the stakeholders in these markets. Specifically in the UK, Pinnacle Tourism Marketing has recognised the need for ongoing training of wholesale staff and have a dedicated in-market representative in this market to fulfill this need. Our engagement with this market is also strengthened by regular contact throughout the year and webinar training.

Market Representation in the Inbound Market

Pinnacle Tourism Marketing is very proud of the relationships it has with key agents in this sector. In particular, the owner of Pinnacle Tourism Marketing Michael Nelson has very strong ties with this sector built up over many years of delivering credible tourism experiences to these agents. Pinnacle Tourism Marketing maintains very close contact with Inbound Agents. Two sales trips are completed each year to the major centres of Brisbane, Melbourne, Sydney and Adelaide as well as attendance at the ATEC Meeting Place and Inbound Up North. This makes for a complete coverage of this sector for Pinnacle clients.

Market Representation in the Domestic Market

No matter where our clients are based, the domestic market is an as extremely important source of business. Pinnacle Tourism Marketing recognises this fact as well, which is why we maintain very close contact with the major domestic wholesalers, both traditional and online which is seen as a critical part of this distribution channel. Four sales trips are conducted each year and focus not only on meetings with Product Managers but also training of reservations staff.

Marketing Plans

This is a specialty for Pinnacle Tourism Marketing. Drawing on experience from all members of the Pinnacle Team, a plan can be developed to give products a roadmap for the future. Take a look at the scrolling bar opposite for some of the plans we have recently done.

Branding and Collateral Design

Branding is a key element in the positioning of products within the tourism space. Pinnacle Tourism Marketing works very closely with Decoy Design a boutique design studio who has extensive experience with the development of tourism brands.

As well as brand development, Pinnacle Tourism Marketing assists with the development of collateral for clients to ensure that they have the tools required to pursue their target markets. Take a look at the scrolling bar opposite for the design projects we have project managed for some of our clients.

Campaign Development

As a marketing company, Pinnacle Tourism Marketing can also develop campaigns as a project to target specific markets. Depending on the target markets, Pinnacle uses a variety of formats and methods to achieve results. Have a look at our case study on the Undara Experience to see what we can do

On Line Marketing/Digital Marketing/Social Media

Online Sales have grown significantly with the introduction of smartphone + increased confidence of online consumers. Online Operators such as Wotif, Expedia and are examples of some of the biggest in the industry. Pinnacle Tourism Marketing has close relationships with these Agents and ensures our portfolio is effectively engaged with these agents and benefitting from online campaign activity. Our engagement with you can also extend to setting up a social media strategy to target consumers directly. Pinnacle Tourism Marketing manages social media for a number of our clients and we can draw on this experience to help your business.

Your Website

The website for your business is seen as your shopfront. Getting this right is a huge part of the engagement with your target audience. We can help you in the following way

  • Your Website: Brand consistency, search engine ranking, user engagement on your website, website content
  • Other People‚Äôs Websites: Exposure of your product, presentation, targeting your web presence
  • Digital Marketing: Facebook , Instagram, You-tube Strategy and Management
  • Digital Collateral Management: Appropriate formats and correct distribution

As part of the initial client assessment Pinnacle undertakes with their clients and their current distribution channels, the clients website is also assessed to ensure that it is completing the function that it was designed to do. From there a complete plan of action can be developed to improve a clients exposure through this distribution point.

Recent Projects

Tropical Tablelands Marketing Plan

Tinaroo Lakes Resort Marketing Plan

Pricing and Distribution Strategy Kinnon and Co

The Grange Group Victoria Marketing Plan March 2016

Tropical Tablelands Tourism - Tableland Trails Campaign April 2016

Tropical Tablelands Tourism Marketing Plan 2016/17

National Trust of Queensland Marketing Research Report May 2016


Michael Nelson On Linked In

Michael Nelson - Director
Ph: 07 4031 6447

Mike Webley On Linked In

Mike Webley - Business Development Manager - The Americas, Online and Domestic
Ph: 07 4031 6447

Elizabeth Lofts On Linked In

Elizabeth Lofts - Marketing and Client Manager
Ph: 07 4031 6447

Location Map

Pinnacle Tourism Marketing
5/140 Mulgrave Road
Queensland 4870 Australia

Location Map...

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