Pinnacle Tourism Marketing Cairns North Queensland

What We Do


The tourism distribution world is ever-changing and very dynamic. Pinnacle Tourism Marketing offers your product or property a seamless engagement with a myriad of different distribution channels that are designed to maximise the results to your business.

Here is just a sample of what we can offer you.


Market Representation in the Western Hemisphere Markets

We undertake in-market sales meetings, product training, strategic planning and relationship building with major wholesalers.

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Market Representation in the Inbound Market

We ensure our clients are front of mind with inbound sales trips, training sessions and representation at key trade events.

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Market Representation in the Domestic Market

From implementing tactical offers, to creating and maintaining preferred operator contracts, we make sure our clients are front of mind in this market.

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Market Representation in the Retail Market

Through our B2C channel, we market our clients’ products directly to domestic travellers.

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Market Representation in the Online Travel Agent Market

We assist our clients by auditing and optimising OTA listings to drive sales, and have an intimate understanding of how to get the best out of accommodation and touring OTAs.

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Rates, Contracting and Additional Services

We assist with the development, distribution and negotiation of rates and contracting.

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Business Mentoring

Drawing on decades of experience, we specialise in helping small to medium sized businesses become trade-ready through workshops, one-on-one sessions and marketing support.

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Marketing and Strategic Plans

Regardless of what stage of the life cycle your business is in, we can create a tailored strategic marketing plan to give your product/s a roadmap for the future.

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Branding and Collateral Design

As well as brand development, we assists with the development of collateral for clients to ensure that they have the tools required to pursue their target markets.

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Campaign Development

As a marketing company, we develop individualised campaigns as a project to target specific markets.

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Website Management

From auditing to content creation to project management of clients’ website design, we assist with all aspects of website management.

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Recent Projects

Australia's Nature Coast - 3 Year Strategic Plan 2020

Townsville Enterprise - Trade Ready Manual March 2019

Tourism Top End - International Distribution Masterclass

Tourism Central Australia - Pathway to International Exposure (PIE)

Pricing and Distribution Strategy Kinnon and Co

Tropical Tablelands Tourism - Tableland Trails Campaign April 2016

Tropical Tablelands Tourism Marketing Plan 2016/17

The Grange Group Victoria Marketing Plan March 2016

Tinaroo Lakes Resort Marketing Plan

National Trust of Queensland Marketing Research Report May 2016

Tropical Tablelands Marketing Plan


Michael Nelson On Linked In

Michael Nelson - Director
Ph: 07 4031 6447

Mike Webley On Linked In

Mike Webley - Business Development Manager - The Americas, Online and Domestic
Ph: 07 4031 6447

Georgie Frykberg On Linked In

Georgie Frykberg - Touring and Marketing Coordinator
Ph: 07 4031 6447

Location Map

Pinnacle Tourism Marketing
5/140 Mulgrave Road
Queensland 4870 Australia

Location Map...

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