What We Do

The website for your business is seen as your shopfront. Getting this right is a huge part of the engagement with your target audience. We can help you in the following way:

– Your Website: Brand consistency, search engine ranking, user engagement on your website, website content

– Other People’s Websites: Exposure of your product, presentation, targeting your web presence

– Digital Marketing: Facebook, Instagram & YouTube Strategy and Management

– Digital Collateral Management: Appropriate formats and correct distribution

As part of the initial client assessment Pinnacle undertakes with their clients and their current distribution channels, the client’s website is also assessed to ensure that it is completing the function that it was designed to do. From there a complete plan of action can be developed to improve a client’s exposure through this distribution point.

As a marketing company, Pinnacle Tourism Marketing can also develop campaigns as a project to target specific markets. Depending on the target markets, Pinnacle uses a variety of formats and methods to achieve results. Have a look at our case study on the Undara Experience to see what we can do.

Branding is a key element in the positioning of products within the tourism space. Pinnacle Tourism Marketing works very closely with a boutique design studio partner who has extensive experience with the development of tourism brands. As well as brand development, Pinnacle Tourism Marketing assists with the development of collateral for clients to ensure that they have the tools required to pursue their target markets. Take a look at the scrolling bar opposite for the design projects we have project managed for some of our clients.

Regardless of what stage of the life cycle your business is in, Pinnacle Tourism Marketing can create a tailored strategic marketing plan to give your product/s a roadmap for the future. Drawing on experience from all members of the Pinnacle Team, we thrive on bringing your vision to life within your budget and resources.

Drawing on decades of experience, Pinnacle Tourism Marketing specialises in helping small to medium sized businesses become trade-ready through workshops, one-on-one sessions and marketing support. Recent tourism bodies that we have been engaged by to conduct mentoring and International Ready Programs include: Visit Sunshine Coast; Visit Victoria; Townsville Enterprise; Australian Tourism Export Council; Tourism Top End; Brisbane Marketing; Tourism Tropical North Queensland.

Rate development can be a daunting task, especially when agents request rates so far in advance. Pinnacle Tourism Marketing can assist with putting your rate grids together, taking into account CPI and the performance of the market. We can then distribute the rates to all the necessary agents for maximum exposure. We can assist with contracting of specific agents and filling in their contracts where necessary. We negotiate terms and conditions on your behalf to ensure the best possible outcome. With many years of experience with strata properties, there are additional services we can offer to help you navigate strata management and dealing with multiple owners especially if this area is new to you.

Technology has transformed the way travellers find and book accommodation and experiences, with Online Travel Agents (OTAs) becoming a key distribution channel for all tourism products. Pinnacle Tourism Marketing has fostered strong relationships with key account managers at these OTAs, ensuring our clients are working effectively with these channels and enjoying enhanced listings on these websites. We assist our clients by auditing and optimising OTA listings to drive sales, and we have an intimate understanding of how to get the best out of Booking.com, Expedia, Agoda, Get Your Guide, TripAdvisor and other OTAs. We are always on the lookout for new OTA opportunities to ensure our clients are positioned where the consumer is going to book.

No matter where our clients are based, the domestic market is an as extremely important source of business. For this reason, Pinnacle Tourism Marketing maintains very close contact with the major domestic wholesalers, both traditional and online, that are a critical part of the distribution system. From implementing tactical offers, to creating and maintaining preferred operator contracts, we make sure our clients are front of mind in this market. Four sales trips are conducted each year and focus not only on meetings with Product Managers but also on the training of reservations staff.

Pinnacle Tourism Marketing is constantly seeking ways to increase distribution of our clients’ offerings. We recently launched a B2C channel, Unwind North Queensland, that highlights and promotes our clients’ products through monthly deal packages, that are marketed to travellers through an extensive digital marketing campaign strategy. We are excited to offer another channel to generate bookings for our clients.

Pinnacle Tourism Marketing has very strong ties with this sector, built up over many years of delivering credible tourism experiences to inbound agents. Additionally, Pinnacle’s owner Michael Nelson’s held a position on the national board of the Australian Tourism Export Council (ATEC) for six years, strengthening relationships with key inbound agents during this time.

A minimum of two inbound sales & training trips are completed each year to the major centres of Brisbane, Melbourne, Sydney and Adelaide, as well as representation of our clients at key trade events including ATE, ATEC Meeting Place and Inbound Up North.