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Barcaldine and Beyond - Product Launch

Barcaldine and Beyond Tours are a new boutique multi-day touring company showcasing Outback Queensland. With no brand awareness and a limited marketing budget, they came to Pinnacle in December 2021 with the task of launching their brand new product and finding customers for their tour departures in mid-2022.

A social media success story

We know Facebook advertising can offer great ROI. With that in mind, we developed a low-cost paid and organic social media campaign to launch the tour company's Facebook page, grow brand awareness, drive traffic to the website and convert bookings.

Over a 3-month period, Barcaldine and Beyond content:

  • Was seen over 1.1 million times
  • Reached over 400,000 people
  • Drove 3,400 people to the brand new website
  • Had an average cost per 1,000 impressions of $3.00

As a result, 100% of available tour occupancy in 2022 was filled from social media marketing.

Facebook ad examples


We are now extremely pleased that Barcaldine and Beyond Tours have entered into an extended agreement with Pinnacle Tourism Marketing to continue the success we have seen on their intial launch.

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