"The whole ethos of Pinnacle Tourism Marketing is to be able to offer you a complete end to end solution for your business. That said, you may also want to just hand pick some parts that best fit where you may be needing support"
Market Representation
Market Representation is the core of what we do for our clients. We specialise in the Domestic and Western Hemisphere international tourism markets and can take your product and position it so you will see tangible business from these markets. We undertake a very significant in market travel schedule which sees us meeting face to face with wholesalers on numerous occasions throughout the year.
We also attend the major state, national and international tourism trade shows on behalf of our clients. It is the regularity of contact both in person and virtually that makes Pinnacle Tourism Marketing and our clients so well known in these key tourism markets.
Rates, Contracts and Campaigns
We work hand in glove with you to develop your pricing strategy to fall into the tourism year. Once rates are developed, we then distribute these rates to key agent partners to ensure you are positioned in the market ahead of the rest of your competitor set.
Campaigns
We specialise in developing campaigns around need periods. We work with a variety of distribution channels whether it be Business to Consumer (B2C) or Business to Business (B2B) to leverage the full opportunity that the tourism market offers. Here is a case study on how we have helped a business in this space.
Online Channel Management
Online channel management is a critical part of tourism marketing and distribution for both accommodation and touring/attraction products. Over time we have developed a number of strategies that we engage to improve our clients' yield and maximise their profitability.
We have extensive knowledge on numerous booking platforms and supporting channel managers for both accommodation and touring/attraction products. Engaging in a dynamic rate strategy is something that Pinnacle Tourism Marketing looks to build into every clients overall tourism distribution and is carefully managed by our team and in conjunction with you. Check out a case study on how we have helped one of our clients in this space.
Digital Marketing
The digital space is one of the fastest evolving parts of tourism distribution. Pinnacle Tourism Marketing is meeting this need by having dedicated members of the team who specialise in this space. Here are just some of the ways we can assist you:
- Complete management of social media channels including Facebook and Instagram
- The management of past guest/client databases
- The design and distribution of Electronic Direct Mail (EDM)
- Digital campaign development
- Digital advertising
- Evaluating and management of peer review channels
- Website management
Want to know more? Here is a case study on how we have helped a business with their digital marketing
Strategic Planning and Project Management
Pinnacle Tourism Marketing has decades of knowledge of the tourism industry. This is harnessed into projects where we are asked to produce Strategic and/or Marketing plans for businesses, organisations or destinations, or deliver on strategic projects for a particular purpose. Some of the projects we have been involved in are:
- Townsville Trade Manual (read case study here)
- Australia's Nature Coast Strategic Plan 2020 - 2023
- Hot and Steamy Festival Marketing Plan 2021 - 2023
- Kuranda Village Three Year Marketing Plan 2022 - 2025
- Undara Experience rebrand (read case study here)
If this is something that you are looking at for your business or organisation, then please don't hesitate to contact the team.
Industry Development
For over 15 years, Pinnacle Tourism Marketing has worked with industry bodies to develop and deliver Industry Development Programs across Australia. We are chosen because of the real world knowledge we bring to the room and as such operators leave these programs with outcomes they can immediately apply to their business. Some of the agencies that Pinnacle has worked with over the years in this space:
- Australian Tourism Export Council
- Queensland Tourism Industry Council
- Visit Sunshine Coast
- Brisbane Marketing
- Tourism Noosa
- Tourism Top End
- Tourism Tropical North Queensland
- Visit Victoria
- Townsville Enterprise
- Tourism Central Australia
- Capricorn Enterprises
These programs are curated based on the needs of each region or body. If you feel this is something that could benefit your region or stakeholders then please contact the team or you can read through a case study on how we have helped a tourism region
read through all of our case studies
