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Marketing Solutions
for Ambitious Tourism
Businesses

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Focused on
Tangible Outcomes
and Results 

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About Pinnacle
Tourism Marketing

Pinnacle Tourism Marketing is all about demystifying the ever changing world of tourism distribution. 

Based in one of Australia’s most dynamic tourism regions, Tropical North Queensland, but with clients right through Australia and New Zealand, Pinnacle Tourism Marketing has etched a reputation for achieving results. 

Regarded as industry practitioners because of the contemporary real world tourism knowledge they engage in every day, they have an enviable standing with both the wider industry and also their clients, many of whom have been with Pinnacle for over a decade. 

What we do

The tourism distribution world is ever changing and very dynamic.

Pinnacle Tourism Marketing offers your product or property a seamless engagement with a myriad of different distribution channels that are designed to maximise the results to your business.

Market Representation

Experts in tourism distribution, we offer full representation in the international (with a specific focus on the Western Hemisphere), inbound, domestic, retail & online markets.

Rates, Contracts & Campaigns

We develop, distribute and negotiate rate contracts and trade campaigns that deliver customers to your business - when you need them.

Online Channel Management

Innovators in OTA management, we know how to get the most out of online channels. We can extend your online reach, optimise listings and yield rates.

Digital Marketing

Specialists in Digital Marketing with a focus on social media management & Facebook advertising for tourism, as well as database marketing, we can tailor packages based on your needs and budget.  

Industry Development

Drawing on decades of experience, we partner with industry bodies to develop tailored programs to SMBs on all aspects of tourism marketing and distribution. 

Strategic Planning

We support growth with strategic marketing plans and consulting for all stages of the business life cycle. Check out our Case Studies below.

Case Studies

As the saying goes, actions speak louder than words... so Pinnacle has put together some case studies on their work and the results that have been achieved. 


Thumbnail for Barcaldine and Beyond - Product Launch

Barcaldine and Beyond - Product Launch

Barcaldine and Beyond Tours are a new boutique multi-day touring company showcasing Outback Queensland. With no brand awareness and a limited marketing budget, they came to Pinnacle in December 2021 with the task of launching their brand new product and finding customers for their tour departures in mid-2022. A social media success story We know Facebook advertising can offer great ROI. With that in mind, we developed a low-cost paid and organic social media campaign to launch the tour company's Facebook page, grow brand ...

Thumbnail for Expand, Optimise and Yield -  Maximising Online Distribution and Profitability

Expand, Optimise and Yield - Maximising Online Distribution and Profitability

Coco Mooloolaba is a boutique holiday apartment complex located in the Sunshine Coast destination of ...


Thumbnail for Castaways Resort and Spa - Mission Beach Post Covid Recovery

Castaways Resort and Spa - Mission Beach Post Covid Recovery

Castaways Resort and Spa is a stunning beachfront resort located in Mission Beach in Tropical ...


Thumbnail for Townsville Enterprise - Trade Engagement Strategy

Townsville Enterprise - Trade Engagement Strategy

Our engagement with Townsville Enterprise goes back a number of years as we looked to ...


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Our Team

Michael Nelson

Michael Nelson
Managing Director

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 Mike Webley

Mike Webley
General Manager

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Bianca Cristaudo

Bianca Cristaudo
Marketing Assistant

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Georgie Frykberg

Georgie Frykberg
Strategic Projects

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What our clients have to say

Review Image for Townsville Enterprise

Townsville Enterprise

Star IconStar IconStar IconStar IconStar Icon 12 months ago

Working with Michael and the team has been an absolute pleasure and I truly believe that their mentorship, expertise and ...More

Review Image for Townsville EnterpriseWorking with Michael and the team has been an absolute pleasure and I truly believe that their mentorship, expertise and ability to engage with operators has been a game changer for our tourism industry. Not only has the team given our operators confidence in working in international markets they have also been a fantastic support in developing a clear strategic direction for the regions ongoing and future engagement with trade partners.

Review Image for Australian Surfing Adventures

Australian Surfing Adventures

Star IconStar IconStar IconStar IconStar Icon a year ago

Michael and his team have been amazing to deal with. They have helped us identify and orchestrate new revenue ...More

Review Image for Australian Surfing AdventuresMichael and his team have been amazing to deal with. They have helped us identify and orchestrate new revenue streams that we didn't realise were there. Mentoring by Michael and his team in these tough times have proven to be invaluable.

Review Image for Harbour Sails

Harbour Sails

Star IconStar IconStar IconStar IconStar Icon a year ago

I have just completed my second marketing rejuvenation conference with Michael from Pinnacle Tourism Marketing and I am super impressed. ...More

Review Image for Harbour SailsI have just completed my second marketing rejuvenation conference with Michael from Pinnacle Tourism Marketing and I am super impressed. His sage advice, tourism wisdom, common sense approach, and supportive nature gives me confidence we are moving on the "right" track. Just common sense with a wealth of industry experience and an understanding of budgets and the a great range of "how to" ideas means that we are preparing to meet 2021 and beyond with a fresh approach and a winning attitude.

Review Image for Mandalay Luxury Beachfront Apartments

Mandalay Luxury Beachfront Apartments

Star IconStar IconStar IconStar IconStar Icon a year ago

We have had the pleasure of working with Pinnacle Tourism Marketing since their inception. Their fantastic attitude, work ethics and ...More

Review Image for Mandalay Luxury Beachfront ApartmentsWe have had the pleasure of working with Pinnacle Tourism Marketing since their inception. Their fantastic attitude, work ethics and true belief in the products they represent, shows through in every aspect of their business. There is no doubt our business wouldn’t be as successful if we didn’t have the unyielding support of Michael and his incredible team.

Review Image for Rose Gums Wilderness Retreat

Rose Gums Wilderness Retreat

Star IconStar IconStar IconStar IconStar Icon a year ago

I am so pleased with the marketing service I have received for the last 13 years which has placed a ...More

Review Image for Rose Gums Wilderness RetreatI am so pleased with the marketing service I have received for the last 13 years which has placed a small, boutique, off the beaten track retreat squarely into the international market place, rubbing shoulders with much larger properties.

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