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Our Team


Michael Nelson

Michael Nelson Managing Director

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Michael is responsible for new client acquisition, ongoing client relations, the development of our industry development programs, special projects and is the primary contact for our engagement with the UK and European Market. Alongside Mike he also is responsible for our Domestic and Inbound trade engagement.

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 Mike Webley

Mike Webley General Manager

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Mike works with our clients to grow their businesses in the North American, Domestic and Online markets. He engages trade partners to develop campaigns and also assists the clients to develop their pricing and yielding strategies, ensuring they make the most of the seasonality of the destinations they are in. Mike works closely with Grace and Bianca to ensure we are having an impact across both B2B and B2C distribution and works with Michael on all things trade engagement.

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 Grace Walker

Grace Walker Marketing Lead

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Grace assists Pinnacle's clients with their digital assets including websites, social media, email marketing and online listings. Grace develops social ad and content plans as well as digital marketing strategies to further grow customer awareness and business revenue. Alongside Bianca, Grace focuses on delivering B2C solutions for small to medium tourism businesses.

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Bianca Cristaudo

Bianca Cristaudo Marketing Assistant

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Bianca works alongside Grace assisting Pinnacle’s clients with their digital marketing and online presence. This requires a primary focus on social media content creation and performance reporting, email marketing as well as managing clients online listings. Bianca also works closely with Michael and Mike assisting them with trade engagement.

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Georgie Frykberg

Georgie Frykberg Strategic Projects

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Georgie co-ordinates all of our strategic projects that Pinnacle is engaged to complete. This includes the writing of marketing plans where she works in collaboration with Michael as well as steering and leading other adhoc projects.

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