How Strategic Social Media Marketing Powered a Successful Brand Launch

Refreshing a brand in the competitive tourism space takes more than a new logo—it demands a digital strategy that reconnects, repositions, and re-engages. That’s exactly what we delivered for Sesnes Noosa North Shore. With a strategic ad spend of $850, we focused on brand visibility, website traffic, and audience engagement, to introduce the new brand identity to both loyal followers and new audiences.

The Strategy

Our multi-phase digital strategy focused on three key objectives:

Drive Website Traffic for discovery and early conversions.
Building Brand Awareness to establish a strong digital footprint.
Increase Audience Engagement across platforms.

We supported these objectives with highly targeted Meta ads, boosted posts for key moments (including a giveaway), and optimised content across Facebook and Instagram.

Ad Campaign and Post Examples

Results

Brand Awareness

To kick off the rebrand, we launched a Meta ad campaign focused on reach and impressions. With 171,732 people reached and 319,134 total impressions, the campaign achieved high visibility at just $1.10 CPM, significantly below industry average ($8.00)

This wide exposure directly contributed to massive platform-level growth:

Facebook views jumped to 390.8K, with an 8,900% increase in reach
Instagram reach increased by 10,300%, reaching 70.1K users

These results show how broad awareness ads effectively amplified the rebrand message, introducing the new identity to both existing followers and cold audiences at scale.

Engagement

To keep audiences interacting with the brand, we boosted high-performing posts like the launch announcement and a giveaway campaign. The results:

8,195 post engagements and 2,388 profile actions on the giveaway alone
7.2K+ Instagram interactions (up 14,300%) and 2.3K+ Facebook interactions
951 Instagram follows and 339 Facebook follows in just 3 weeks.

This surge in engagement wasn’t just vanity metrics—it told algorithms that the content was valuable. As a result, both platforms rewarded the brand with greater organic reach and visibility. It also helped cement emotional connections with the refreshed brand identity by encouraging comments, shares, and profile visits.

Website Traffic

The launch offer ad campaign was crafted to drive immediate action—and it delivered. With 1,174 link clicks at just $0.34 CPC, we more than doubled industry click-through benchmarks (5.27% CTR vs 2.2% average).

This had a direct and measurable impact on website traffic during the months of the launch:

A total of 2,600 visits to the website were driven from the social pages.
Organic social became the third-largest traffic source, contributing 12% of all website visitors and 10% of tracked key events.

By directing high-quality traffic to the brand’s website, we helped convert curiosity into clicks, and clicks into bookings and enquiries—turning brand exposure into business opportunity.

Takeaway

Rebranding isn't just about looking fresh—it’s about showing up in the right way, to the right people, at the right time. With a clear strategy across awareness, engagement, and traffic, this campaign brought a refreshed tourism brand to life online—and delivered real results across both paid and organic channels.

If you're planning a rebrand or want to breathe new life into your digital presence, we’d love to help you make it impactful.